Change Management for Marks & Spencer- myassignmenthelp.com

Question: Examine about theChange Management for Marks Spencer. Answer: Presentation This contextual analysis manages a UK retailer organization named as Marks Spencer that has in excess of 1000 stores in nations like Britain (Wilson, 2015). This retail organization is confronting greatest attire deal tumble from most recent 10 years due to banking emergency as it end its dependence on overwhelming markdown. Imprints Spencer depends intensely on its underlying occasional conveyances also as can take a long time for new request for arriving at stores. The investigation appropriately breaks down about the progressions need in the retail organization (Marks Spencer) with the goal that it can hold its highest situation soon (Johnson et al., 2013). Imprints Spencer drives the food retailing part and targets giving phenomenal quality to their clients for over past years. As of late, they are confronting firm rivalry from nearest contenders like Tesco and Sainsbury. Hence, the current portion will examine the need of progress inside Marks Spencer for achievement of future o bjectives just as destinations. Investigation On basic investigation, it is noticed that Marks Spencer should employ or advance local people for aiding at the hour of planning the items that better suit the market needs and keeping up universal intrigue. It is prescribed to Marks Spencer for including more individuals from the nearby populace or topography that add to the Board of Directors. Imprints Spencer need to acknowledge the thoughts by the representatives (Sullivan Gouldson, 2016). The retail-based organization named as Marks Spencer are effectively working in the area for over quite a while from now and trusts in outright market authority. In doing as such, the organization even confronted a few difficulties for specified time period. Offers in Marks Spencer have fallen hugely after UK high road retailer cautioned that benefits liable to endure another shot as it pushes through changes to resuscitate its garments business just as conditions stays testing both in Britain and in and over the world (Purvis, 2015). The consequences of Marks Spencer for the budgetary year demonstrated about at 19% decrease in pre-charge benefit to 488.8 million on bunch income. The organization need to alter brings about constant clients just as acquainted customized proposals with its site. The center objective socioeconomics of Marks Spencer are for the most part from web based life clients and they don't have 5, 40,000 Facebook just as 72,000 Twitter devotees. Besides, Marks Spencer has even incorporated web-based social networking into its reusing programs in the most suitable manner (Johnson et al., 2013). To that, Marks Spencer confronted a few troubles in view of various explanations behind quick changing condition or commercial center. The organization had planned methodology by naming new part in Top Management for meeting significant difficulties in the current serious commercial center. The top administration of Marks Spencer needs to figure current methodology for each circumstance in the most ideal manners (Olins, 2017). Right off the bat, Marks Spencer need to take part in enhancement and the contenders are Tesco and Sainsbury. These organizations really offer wide scope of items just as administrations that begins from selling worldwide calling cards to protection and banking administrations. Moreover, Marks Spencer has exceptionally constrained items just as administrations portfolio and growing for expanding the incomes (Kiron et al., 2013). Also, Marks Spencer need to comprehend the social contrasts among its clients. With the appearance of globalization, buyer of Marks Spencer items and administrations are the genuine delegate of various social foundations in the serious commercial center. Moreover, the administration of Marks Spencer needs to comprehend the social contrasts at the hour of contriving the items, administrations and promoting materials (Johnson et al., 2013). Imprints Spencer had filled the hole between quick designs. The organization needs to lead statistical surveying for understanding the requirements and inclinations of clients. Imprints Spencer needs to advertise the portion in the most fitting manner. The organization needs to comprehend just as treat every one of the stores separately (Johnson et al., 2013). By and by, the administration of Marks Spencer needs to detail systems for expanding piece of the pie in UK by improving exercises, for example, client fascination and maintenance simultaneously (Hayes, 2014). This specific organization had been working effectively from past decades and appreciates benefits for more than 9.7 billion just as working benefit at 824.9 million. The retail based organization appreciates high piece of the overall industry at 11.7% in a portion of the significant segments, for example, dress and footwear. Indeed, even in food and basic food item items, the organization appreciates a piece of the pie o f 3.9%. Imprints Spencer need to acquire improvement the online business so the business exchanges can be effectively contrasted and the disconnected professional interactions. The administration of Marks Spencer chiefly tends to consider critical measure of money related speculations for getting upgrades the web based business exercises of business exchanges in a powerful manner. The Management of Marks Spencer need to focus basically on forceful worldwide development (Drucker, 2017) Imprints Spencer connects with its exercises in Corporate Social Responsibility parts of business exercises. All things considered, dynamic commitment in CSR related exercises will help Marks Spencer in different manners (Johnson et al., 2013). What's more, Marks Spencer need to effectively take an interest in CSR related exercises particularly from non-government association, private people and government association. Along these lines, dynamic commitment should be taken by Marks Spencer on CSR related exercises for executing the advertising reason. End Toward the finish of the examination, it is reasoned that the technique of Marks Spencer meet the reasonableness rules dependent on benefit amplification. What's more, the plausibility rules are other need forced to the technique of Marks Spencer that incorporate nearness of the assets. The above investigation appropriately clarifies the multifaceted nature of changes that happens inside the organization and its business tasks. Change the board isn't generally effective however is an approach to progress and learning and this is the motivation behind why organization need to face challenge and discover ways for additional adjustments in their business activities. Reference List Drucker, P. F. (2017).The Theory of the Business (Harvard Business Review Classics). Harvard Business Press. Hayes, J. (2014).The hypothesis and practice of progress the executives. Palgrave Macmillan. Johnson, G., Whittington, R., Scholes, K., Angwin, D., Regnr, P. (2013).Exploring methodology text cases(Vol. 10). Pearson. Kiron, D., Kruschwitz, N., Reeves, M., Goh, E. (2013). The advantages of supportability driven innovation.MIT Sloan Management Review,54(2), 69. Olins, W. (2017).The new manual for personality: How to make and support change through overseeing character. Routledge. Purvis, M. (2015). Course and circumspection: the jobs of focus and branch in the interwar the executives of Marks and Spencer.History of Retailing and Consumption,1(1), 63-81. Sullivan, R., Gouldson, A. (2016). Looking at the environmental change activities, targets and execution of UK and US retailers.Corporate Social Responsibility and Environmental Management,23(3), 129-139. Wilson, J. P. (2015). The triple primary concern: Undertaking a financial, social, and natural retail supportability strategy.International Journal of Retail Distribution Management,43(4/5), 432-447.

SPSS Quantitative Research Essay Example | Topics and Well Written Essays - 1500 words

SPSS Quantitative Research - Essay Example Country’s GDP per Capita fundamentally predicts Education Expenditure per Capita,â î ² = .967,â t(46) = 25.64,â pâ Gross domestic product can be partitioned into four classes as low salary, low center pay, center pay, and high pay. Furthermore, there are six world areas as Africa, Asia, Europe, North America, Oceania, and South America. Figure 2 shows the GDP classes for every one of the six-world areas. From figure 2, it very well may be seen that the majority of the high salary GDP class country’s are in Europe and the vast majority of the low pay GDP class country’s are in Africa and Asia. The principle concern with respect to the result of Chi-square Dependence test is that all cells have expected tally under 5. Along these lines, to conquer this worry GDP classes ought to be isolated in lesser gathering, for example, low pay and high pay and likewise, the world area ought to be separated in lesser district. By doing this, excepted include will be more prominent in all cells. The normal complete populace development is about 1.5% per annum (SD = 1.3% per annum) with half of the all out populace development is beneath 1.3% per annum. The most widely recognized complete populace development is about 1.7% per annum. The scope of complete populace development is 7.9% per annum with - 0.2% per annum being least and 7.7% per annum being most extreme. The conveyance of the complete populace development is slanted to right (skewness = 1.92) that is additionally affirmed by histogram (figure 3) and boxplot (figure 4) of the all out populace development. Since the dissemination is vigorously slanted, the best proportion of area and scattering of complete populace development is middle (1.3% per annum) and Interquartile extend (1.8% per annum). The normal

How Social Media Used During Emergencies [INFOGRAPHIC]

How Social Media Used During Emergencies [INFOGRAPHIC] Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!How Social Media Used During Emergencies [INFOGRAPHIC]Updated On 23/04/2017Author : Pradeep KumarTopic : InfographicShort URL : http://bit.ly/2ozH1RG CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogWe all have witnessed the power of Social Media, but during Emergencies? Yes, they do. People are too obsessed with Social Media (eg., Facebook), even a woman can poison her family and run with her lover or much worse, kill her baby for Farmville Interruption. Social media is nothing but the use of web-based and mobile technologies to turn communication into interactive dialogue.Below we shared another useful Infographic that clearly shows how we use Social Media during Emergencies.Use this link for larger version of this infograhic.Data and Image Credit : CreditLoanREADI Blogged My Cousin A Bride - Bride Brand

The Work Of Mill The Foundation Of Liberalism And Modern...

Is it acceptable to steal money from other people? What if an individual were to ‘persuade’ others to give him/her money? Furthermore, what is the ‘stolen’ money were to be helping the lives of others? A licensed casino is allowed to persuade people to spend money on gambling, with minimal to no repercussions, but hysteria ensues on campuses everywhere over political correctness and ideology. The connection between casino gambling and student protests is â€Å"the nature and limits of the power which can be legitimately exercised by society over the individual† (Mill 1). In other words, who or what has the right to impose restrictions on an individual or on society. The English philosopher, John Stuart Mill, argues such concepts of free expression and political theory in his essay titled, On Liberty. The work of Mill is considered to be the foundation of liberalism and modern day politics. In order to fulfill the idea of perfect liberty, there must be no restrictions or limitations enforced on expressions so that society may attain the truth. The tyranny of the majority is best illustrated with one majority group imposing its interest above the minority. There are societal norms that are put in place by the majority, such as not picking your nose, that in which case if are disobeyed, individuals are seen as outcasts. Just because the majority of people say to do or not do something, does not enact it as law, especially over the matter of opinions. Nevertheless, John Stuart MillShow MoreRelatedEssay on John Lockes Lasting Impact on Society1840 Words   |  8 PagesProviding the 17th century world with an alternative, innovative view on philosophy, politics, economics, and education among other interrelated and important aspects of life, John Locke proved to be a person of immense impact. Born in 1632, in Wrington, England, Locke was the author of many known writings which include the Essay Concerning Human Understanding (1689), The Two Treaties of Government (1698), A Letter Concerning Toleration (1689), and Some Though ts Concerning Education (1693) (GoldieRead MoreThe Creation Of Western Civilization2015 Words   |  9 PagesFrom its beginnings at the foundation of ancient Greece, our present humanity has evolved itself to be focused on the value of each individual. The contradiction in terms of Western civilization, however, was also was made obvious right from the start. The Greek’s attention on individuals arose from a slavery based society. The focus on individual rights created both a democratic system and an increase in learning, as well as scientific revolutions that would remain unique until the Renaissance.Read MoreA Comparison of Marx and Engels with Mill Regarding Social and Economic Progress3483 Words   |  14 PagesMarx and Engels with Mill Regarding Social and Economic Progress To understand what these two different philosophies tell us about the nature of social and economic progress it is important to clearly establish, for the purpose of this essay, a definition of the word progress. Many philosophers see progress as being a positive, continuous advancement into the future where, if we do not gain full scientific and empirical knowledge of our surroundings one day, then we willRead MoreWomen And Their Roles During The Second Industrial Revolution3502 Words   |  15 Pagesdifferences. The second Industrial Revolution affected women uniquely, and their involvement and contributions were distinctive as well. 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Hence, traditions die and leaveRead MoreHerbert Spencer Essay13142 Words   |  53 PagesSpencer | Herbert Spencer (1820-1903) was an English philosopher, scientist, engineer, and political economist. In his day his works were important in popularizing the concept of evolution and played an important part in the development of economics, political science, biology, and philosophy. Herbert Spencer was born in Derby on April 27, 1820. His childhood, described in AnRead MoreLiterature and Politics the Impact of Dostoevsky9582 Words   |  39 PagesLITERATURE AND POLITICS: THE IMPACT OF FYODOR DOSTOEVSKY Dostoevsky and the Legend of the Grand Inquisitor, by Vasily Rozanov. Translated and with an Afterword by Spencer E. Roberts. Ithaca and London: Cornell University Press, 1972. Pp. xi. 232. $12.50. Political Apocalypse. A Study of Dostoevskys Grand Inquisitor, by Ellis Sandoz. Baton Rouge: Louisiana State University Press, 1971, Pp. xviii. 263. $13.50.* ostoevskys great novels have spawned a vast library of critical 1/literatureRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesLisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. 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The Effects Of Stress On Infants And Young Children

genes to either turn on or turn off as a response to our immediate environment, either within the womb or after birth. Many psychological theorists believe that our environment shapes us as individuals and one of the ways our environment shapes us is through stress, either experienced directly or indirectly. Stress is a complex physiobiological response that can have enduring biological, emotional, and behavioral consequences (Lupien et al, 2009). A fetus is sensitive to hormonal and other physiological indicators of stress within the womb and exposure to stress carries on after conception and continues to affect emotional and cognitive functioning of infants and young children. Similar to many other psychological disorders, ADHD has roots early in life. After birth, stress continues to affect infants and young children in comparable ways when they exposed to stress. The hypothalamic-pituitary-adrenocortical (HPA) axis (the body s regulatory system that integrates the nervous system with the endocrine system and controls reactions to stress) matures significantly during the early childhood. Exposure to stress early in life has programming effects on the brain (hippocampus, frontal cortex, and amygdala) and chronic stress changes HPA functioning by altering the neurological circuitry, in part through its effects on the limbic and cortical processes (Ulrich-Lai Herman. 2009). The behaviors correlated with disrupted HPA activity include heightened vigilance andShow MoreRelated Developmental Psychology Essay examples918 Words   |  4 Pages emotional development. Topic 4 - The Development and Variety of Attachments ==================================================== Attachments are emotional bonds that are formed with people very close to us. 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These factors are dependent on the age of the infant/child at the time of the occurrence, the question of whether the abuse was a single event or a ritual norm, and the relationship with and the identity of the abuser, as well as whetherRead MoreThe Effect Of Physical Activity On The Heart Disease And Links Of Cognitive Ability1267 Words   |  6 PagesOver exercising and the effects on the heart disease and links to cognitive ability The capacity to mentally process, reason, perceive, plan, understand and learn is called cognition. It is important as it help us understand the world and people around us. It is the ability to interpret and comprehend sensory information by transforming, storing and recovering the said data ( (Neisser, 1976). 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Literary Analysis Of Freedom Of Speech - 1325 Words

The Freedom of Speech: A Literary Analysis of the American Identity According to the First Amendment of the United States Constitution, â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press.† The First Amendment gives Americans the right to speak their minds no matter what their ideas are, and prohibits the government from taking that right away. The freedoms of speech, religion, and the press were what the country was built on, and are still exercised every day in America. American citizens, since the times of the British Colonies, were so outspoken that they founded a nation on the freedom to believe whatever you want to†¦show more content†¦This use of definitive words like â€Å"will† (Edwards 9) and â€Å"shall† (Edwards 9) shows how Edwards expresses his thoughts and ideas in a way that makes every listener feel as though they are fact. As an American, Edwards has the right to express his opinions however he wants to. His strong language, even when facing entire colonies of people with ideas that oppose his, proves how opinionated Edwards is, and how he is unafraid to share his ideas. Edwards is a man who states his ideas as though they cannot be wrong and has no hesitation doing so, which makes him American. Like Jonathan Edwards, William Cullen Bryant is an American who is not afraid to share his ideas in his poem â€Å"Thanatopsis.† Born almost one hundred years after Edwards, Bryant and the Reverend had almost exactly opposite ideas regarding life and death, but both men were not afraid to express their thoughts. Bryant’s words, unlike many poets and writers before him, were not centered around religion. Bryant chose to express his true thoughts even though they were unpopular, without the fear that he would be persecuted or rejected for publishing an uncommon opinion. Instead of talking about Go d and heaven, Bryant’s poem focuses on the idea that â€Å"†¦Earth, thatShow MoreRelatedRhetorical Analysis Of Abraham Lincoln s Speech939 Words   |  4 Pagesâ€Å"Four score and seven years ago†¦Ã¢â‚¬  the first six words of the famous speech given by Abraham Lincoln on November 19, 1863. Considering the brevity and simplicity of the speech, this powerful masterpiece has impacted citizens of the United States for generations. By further analysis, I have found a few tricks that give this piece its’ powerful punch. I propose the wise use of timing, emotion and rhetorical devices used in his speech all contributed to creating this legendary dialogue. 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Pandit Jawaharlal Nehru was the first Prime Minister of Independent India. He addressed this iconic speech to the Indian Constituent Assembly on the eve of India’s Independence Day at New Delhi, India. Pandit JawaharlalRead MoreThe relation of form to content in Mark Twains The Adventures of Huckleberry Finn1097 Words   |  4 Pagesmanipulation of aesthetic through an emphasis of the ‘Vernacular’ rather than the ‘Literary’. The Adventures of Huckleberry Finn is therefore a novel that speaks for, and is demotic of, the people of the American South. The form of The Adventures of Huckleberry Finn, manifest in this vernacular aesthetic, is achieved through an attempt to approximate and reproduce idiomatic speech. 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Sport and Leisure Operations Management †MyAssignmenthelp.com

Question: Discuss about the Sport and Leisure Operations Management. Answer: Introduction In this report, the company I have selected for marketing audit is Ifeelgood24/7. It is an express health clubs, which offers Gym/physical fitness center. This company provides some health/beauty session to the customer and also provides personal trainers as per customer requirement. As the name clarify that this Gym is available for 24 hours and for 7 days to the customer. This gym provide free 7 days trial to the customers who want to join later those customer have to buy membership for joining the club or they can buy sessions from personal trainers after joining the club. Further report will talk about the marketing audit of the company. Marketing audit refers to the comprehensive, systematic, analysis, evaluation and the interpretation of the business marketing environment (Wilson, 2002). Ifeelgood24/7 is a private organization situated in Australia, it was founded in 2010. At that time there were only 5 employees. It provides physical fitness facility, health and beauty session to the customers. The revenue generated by the company: - the organization generated $3.59M in a particular year, which was 5 times higher than the $759,812 average for all the physical fitness centers in Australia. The companys annual sales volume is $3.59M; each employee of the company is generating revenue of $718,694 per employee (as per 5 employees in a company). This means that Ifeelgood24/7 employees are generating 3 times more revenue per employee than the average organization. When the revenue generated by the company is more than other fitness centers then we can totally agree that the facilities provided by the company are far better than other companies (Find the company, 2017). This directly impact on the goodwill of the company, or reputation or brand value. If company provides g ood facilities, customers will definitely recommend the name of the company which helps in increasing the number of customers and make the brand popular. This puts Ifeelgood24/7 in the top 10% of companies in the industry. Strength of Ifeelgood24/7 This company works for 24 hours and 7 days a week, which is a happiest thing for most of the customers as they generally work on week days and will get time on weekends. So they can easily take sessions and other thing is if they did not get time at day time they can go late night, as this service is available for 24 hours. Ifeelgood24/7 provides 7 days free trail, generally companies provide 3 days trail so that they can check the facilities but this company provides 7 days free trail which make easier for customers to understand the facilities and atmosphere. There are total 12 outlets in Australia, as they started with only one outlet and now they have 12 outlets so convenient for the customers to visit the nearest one. Affordable for the customers, if we see the price for the membership package it is cheaper than other companies. Ifeelgood24/7 is providing the membership package at just $12.95. Weakness of Ifeelgood24/7 Customer membership can be cancelled within 30 days from the next billing cycle, for this you need to notify the club for the same. So sometimes, due to busy schedule customer forget to inform about the same. Late appointments for sessions, sometime due to the occasion, or on weekend; rush on the outlets result in delay in the appointments to the customers. At that point of time customer have to shift to different company. Rude behavior or unprofessional behavior of frontline employees will force the customers to shift to the other outlets. Bad customer experience, when a customer says to cancel the membership or requesting for any service then we should respect the customer point of view and with humble and kind response we can try to solve their problem. The above points state the strength and weakness of the company, as each and every company have some positive as well as some negative points (Ifeelgood24/7, 2017). So this analysis talks about the companys strength and weakness. Customer demands and needs, plays a vital role for a company. The companies have to make strategy where they can get more customers for their services. Over here, Ifeelgood24/7 has selected few segments of the market such as shopping center. If we see the outlets of the company then we find approximately 50 % of outlets in shopping centers and the rest outlets at the main markets or the centralized area. So the company has decided the centralized markets for the outlets (Piwek, Ellis, Andrews Joinson, 2016). Segment and target analysis: Company has to think for target customers, to whom they can provide their services. Ifeelgood24/7 targets all age group people starting from teenagers. They also select people according to the income or demands or needs, so that they can easily fulfill customer demand (Grisanti, 2002). After analyzing the market attractiveness, we can to why people are visiting Ifeelgood24/7 as this gym is comparative better than others as they have good infrastructure facilities, some fun activities to customer along with gym; that make customers refresh. They can take sessions which include yoga, meditation which is beneficial for their health (Fusion, 2017). This attracts the customer to move towards this gym. Customer wants to go gym to lose weight and to keep themselves fit and fine, some customer also demand for cardio equipments, weight training, personal training, racquet ball and a pool etc. so all these needs of customer are fulfilled by Ifeelgood24/7. They have specialist trainers and experienced employees who can help customer and assist them properly ( Mercer, 2015). In Australia each and every person is fitness and health oriented so the opportunities of companies are increasing day by day. There is different campus going on which makes customer aware about the benefits of going gym that ultimately increase the opportunities (Sharkey Gaskill, 2007). With the increase in opportunities of company there is increase in the competitors. There are many gyms in Australia who are competitor of Ifeelgood24/7 such as Virgin Active Health Club, Dohertys 24 Hour Gym and Fitness First etc. so these gyms give tough competition to the company. Competitor analysis Talking about the current positioning of the competitors as compare to Ifeelgood24/7, the company is on developing stage as compare to the other competitors such as Virgin Active Health Club, Dohertys 24 Hour Gym and Fitness First etc., from the reviews of the companies it is very clear that Ifeelgood24/7 need to work on the customer service and facilities. Competitor companies: - having a review rating of 4 stars out of 5 stars, based on 10 reviews or more approximately (Yelp, 2017). On an average they have good scoring and good reviews which justifies their work. On the other hand Ifeelgood24/7 has rating of 4 stars out of 5 stars based on 1 review, which shows that they are lacking behind (Yelp, 2017). Positioning Map Above positioning map shows the 4 aspects- low quality, high quality, low price and high price. Talking form the competitors point of view as we can see in the map that they either provide high quality with high prices or low quality with low prices. So this sows the competitors strategy. On the other hand talking about Ifeelgood24/7 they follow low price with high quality. This shows that they have a good market strategy which they are implementing with a positive attitude and that built customer experience (Thompson, Walter Facsm, 2016). Strength and weakness of key competitors: - the analysis shows that the customer opinion for other companies is quite good, as they provide good customer service, facilities (such as rock climbing wall, showers, cafe, change rooms, pool, saunas, a Power Plate room, a sleeping pod area) and personalization which create a big impact on customers. This is their strength because growth comes with customer delight. These companies are successfully leading in todays market but talking about weakness, sometimes customers feels that it is hard to get into some of the classes on week days. Analysis of service blueprint During the process there are many potential fail points of the service which is need to be taken care by Ifeelgood24/7 such as: - Waiting time: - Sometimes, customers have to wait for their sessions and for their personal trainers which creates problem for customer because they have to cancel their rest appointments just for gym. Frontline employee behavior: - Sometimes employees behavior effect customers as these employees became rude and unwilling to help customers. Ignorant of requests: - Customer faces problem when they have ordered any product or they need any kind of changes and if they want any additional things apart from it they also faced problem while requesting for the cancellation of the membership. The employees ignore the request or they forget to do that, later customer has to escalate same thing again and again. After the analysis we found these few things which need to be take care by the Ifeelgood24/7 so that they can deliver their best and can easily be able to generate revenue out of it (Mantia Lee, 2000). Analysis of Customer Service Strategy Customer service should be best from the company side, in this company should analyze or conduct the serve in which they can ask from customers about their services or any recommendations based on the services (Deuker, 2007). Thereafter, they can make strategies for doing changes in their services as per the customer requirements. The strategically evaluation on the current strategy shows that there are some customers who did like the service: - so we can add on customer service by compensating them. Company receive complains related to employees:- some customer did not get good treatment from the employees of the company, customer should acknowledge the facts and should making their staff realize that they should take care of customer. Employees should not treat any one badly. Equipments should be updated: - company should update the gym equipments timely, some of the customer does complain for the equipments because they did get any updated equipments. Analysis of Physical Evidence Each and every company should maintain physical services just to make comfort level in the organization. Same like that Ifeelgood24/7 have made strategy for good physical appearance such as cleanliness in the outlet, comfort of waiting area, facilities of different rooms or classes for different sessions or change room. These facilities are necessary for the customers (Yeoman Beattie, 2004). As per the analysis there are some potential problems as well so company need to make strategy to resolve those problems such as: - The waiting area is clean and tidy in the morning but in the afternoon it becomes untidy. Company need to make strategy they should appoint some to clean all the time so that customer always find the gym space neat and clean. The change room is always occupied with any of the customer. So other person has to wait for that so customer should think for the convenient of the customers and should make strategy for dealing with this problem. Company provides different sessions to the customer such as yoga and meditation for that the floor should not slips, it should be taken care by the company. Recommendations Ifeelgood24/7 is doing good job, company is developing very fast. In the short span this company has 12 branches in Australia, which is commendable. As the company is providing good customer services but still they have to work on it (Ifeelgood24/7 health clubs, n.d). Company should provide good customer service, or they should listen to the customer. What suggestions customer wants to give to the company? Not only listening to the customer suggestion but also implementing them and replying to the suggestions in the polite manner. Ifeelgood24/7 needs to add some different products to the Gym such as providing pool, rock climbing wall, cafe etc. which will help in increasing the customers as well as increase in the brand value. Reception and waiting area should be neat and clean, company should think for the physical conditions, infrastructure facilities that helps customer to attract towards the company and companys environment (Bates, 2008). References Bates, M. (2008). Health Fitness Management: A Comprehensive Resource for Managing and operating programs and facilities. Second edition. Australia. Deuker, C. (2007). Gym Candy. 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